Rob Giuffria, GMS | President, Prudential Premier Homes

Farmington, CT – Prudential Premier Homes will remain a Prudential Real Estate affiliate and not convert to the Berkshire Hathaway Home Services Brand. We will continue to offer our clients one of the best brands in real estate and to offer realty services throughout the state.  According to the most recent performance metrics provided by Prudential Real Estate, Prudential Premier Homes Executive Relocation Team was #1 ranked in both volume AND units of homes sold of all Prudential Real Estate teams statewide!

This success has been enabled by creating a brokerage model that is client centric versus office centric. Historically, real estate companies opened bricks and mortar offices in the towns they served. This model is outdated, archaic, and is simply 20thcentury real estate. It focuses on the office, not the agent. Ironically, according to a recent Inman study, the more successful the agent, the less time they spend in a physical office. While this sounds intuitive, traditional real estate brokerage companies continue their office centric model. Our success over the past 7 years has been primarily due to this new client centric model.

The future of real estate will continue to change and we believe it will involve leveraging more technology while decreasing bricks and mortar real estate offices.  Established real estate brands, Prudential/Coldwell Banker/ReMax/Century21, will continue to win against lesser known names in the market, provided that they are client centric, leverage technology and continue to reduce their bricks and mortar footprint.

©Prudential Premier Homes

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