Real Estate Information Archive


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"Letter of Recommendation From: Steven Rogers [mailto:Steven.Rogers@hsc.utah Sent: Monday, May 05, 2008 3:33 PM To: Subject: RE: CCMC Relocation Dean, Thank you for recommending Rob Giuffria to help with our relocation. His service and dedication to ensuring we have a smooth transition to CT has been outstanding. We were visiting this past weekend and thanks to Rob’s diligence and amazing negotiating skills we were able to secure a contract for a great home in Glastonbury! It’s perfect and we are very excited. We couldn’t have done it with just any agent/broker. We are looking forward to completing our move with Rob’s expert and reliable assistance. I hope all is well at CCMC! Thanks again, Steve Steven Rogers, MD Fellow, Pediatric Emergency Medicine University of Utah School of Medicine Primary Children's Medical Center Office: 801 Mobile:"
Dr. Steve Rogers Mon May 5, 2008

"July 19 - To whom it may concern: Rob Giuffria served as our realtor during our recent relocation from Florida and did a fantastic job. Despite the fact that we had only a limited time to look for a house Rob was able to utilize the internet and the one weekend we had in CT. to: 1. Show us a large number of houses in a short time frame. 2. Help us zero in on the particular neighborhood we wanted to focus on. 3. Narrow down our search to a few houses. 4 Determine what an appropriate price point for the various houses. (important for people who are relocating and don’t know the local market) 5. Help us conclude a deal on a house that met our needs. I think Rob is uniquely equipped to address the needs of the relocating client. He and his company would be assets to your organization in terms of helping to recruit potential new physicians and other providers and enabling to find homes once they decide to come. Thank you very much. Sincerely yours, Kenneth A. Merkatz, M.D., F.A.C.C."

{An email to a prospective listing client.}

"This is my fifth home and I've worked with a different realtor each time. Quite simply, Rob is a superstar, far and away the best I've retained. He knows his craft and he's absolutely dogged -- one example of many, he actually brought potential buyers into the home of folks who had wanted to make an offer on my house but were having trouble getting theirs sold through their own realtor. Rob has also been extremely diligent and helpful with all the details, like getting repair folks in and out of the house, etc., that other realtors wouldn't do or would do badly. I credit entirely his tenacity with getting my house under contract in this very difficult market. I generally do not give endorsements, but I have no hesitation in recommending Rob to you. Good luck and feel free to call me tonight if you have additional questions. David."
David, Attorney in West Hartford 

August 22


Dear Rob:


Hope all is well with you. I wanted to take a few minutes to send a quick note of appreciation to you and summarize why I was so pleased with your representation of Stacy I in the sale of our house.


As you know, we had listed our house with a major regional firm here in West Hartford for over 5 months. Despite numerous showings and supposedly terrific feedback on what a great home we had, we were unable to get the house sold. When I came to you to discuss our situation, we were worn down by the countless showings (we have a two and four year old) and the disruption to our lives. With your guidance on selling process and how to position the house for sale (including the terrific staging report you had prepared for us), we had a bid in the first week of your listing agreement and we closed the sale exactly 30 days after your representation began. I fully believe that your analytic approach to real estate is substantially different from all of the other agents I interviewed to sell our house. I am 100% confident this was the major factor for why we had such a successful outcome in what was an otherwise very difficult market. Please know that both Stacy and I will forever be grateful for your work in helping us move on with our lives and enjoy our wonderful new home.


Please feel free to share this note on with potential clients and don’t hesitate to offer me up as a reference should the need arise.


Hope the summer is going well and please do stay in touch.

Best regards,


Lenny Mazlish

17 Chestnut Hill

West Hartford, CT 06107

Published: Wednesday, October 21, 2009

The Journal Inquirer  | Harlan Levys Consumer Diary


Over the weekend my wife and her brother finally succeeded in selling their late mother’s 45-year-old house in Armonk, N.Y., after months on the market starting last summer. The sale price was about $150,000 below its original list price.

What a bummer, especially since within a week of the listing a neighbor’s adult children had checked the house out a few times, complained about several problems, and ended up offering $75,000 less than the list price. But my brother-in-law was fed up with their endless dithering and flatly rejected them, sure that the list price would attract a buyer. He was so adamant that my wife couldn’t argue.

Wrong! No one even looked at it for weeks. Then, one couple saw it and expressed interest, only to withdraw, saying it was just too old. A few weeks ago two other couples seemed hot to trot. After a brief bidding war (actually just a skirmish) the winners, a nice couple from Queens, N.Y., with an infant, won by underbidding the other couple by $5,000 but promising to deal with whatever we left in the house — a major factor, since my wife abhorred the prospect of sifting through 40-plus years of stuff.

However, the whole ordeal could have been avoided, according to real estate agent Rob Giuffria,
vice president of Prudential Premier Homes.

First offer = Best offer

“Based on statistics, the first offer that comes in on a house is your best chance of getting the highest sale price for your house,” Giuffria said, “although that wouldn’t be true if you had multiple offers very quickly when the house is listed at above what you think the market value is.”

Too bad a negative emotional reaction to the first potential buyers dictated what happened to my mother-in-law’s house.

Giuffria’s credo is that the list price has no material effect on the market value of a home, and if a home is priced correctly it will sell quickly.

“Most homeowners believe they’ll leave money on the table if they list their house at too low a price,” Giuffria said. “The fact is the list price has no material effect on the sale price of a home.”

Trend: List low, sell high

Here’s another trend Giuffria has observed and taken advantage of (which we could have used): listing a sale price below market value seems to draw sale prices above the list price.

“If you believe the market value, based on Realtors’ and other professionals’ opinions, is $300,000, I would recommend a list price of say $289,000,” Giuffria said. “What this does is that when someone looks at the house and likes the house, they know its worth more than the list price, and it makes them think about the true value of the house, and it creates a bidding war, which gives the sellers the best opportunity to get the most amount of money for their home.”

Giuffria has been an agent on two recent sales using that tactic.

• 7 Lawlor Road, Tolland, a four-bedroom, 2½ bath, 3,300-square-foot Colonial built in 1993 on 4.39 acres, in the Clayton Woods neighborhood.

“We listed it at $449,000 on Sept. 25, and the buyer signed a contract for $470,000 on Oct. 6,” Giuffria said. “We had three offers within the first 48 hours, and the second offer was the offer than won the house.”

The market value was probably in the high $450s or low $460s, he said, “but if we had priced the house at $495,000, my opinion is that we would have eventually sold the house in the mid $450s, and it would have taken 90 days or so.”

The buyer’s bank supported the $470,000 price for the house, Giuffria said, so the buyer wasn’t overpaying, “and we got all of this done much more quickly than if we had priced it higher.”

• 41 Balsam Landing, Glastonbury: a four-bedroom, 2½-bath, 3,294-square-foot Colonial built in 2003 on 2 acres.

It was listed at $639,900 on May 2, 2008, and was sold for $651,000 on May 5. The house was finally appraised at $682,000.

“In my opinion the market value was in the $660,000 to $670,000 range,” Giuffria said. “We’re not sure if the agent purposely listed it too low, but I can tell you the homeowners weren’t happy when they saw the final appraisal at 682, and the buyer was extremely happy with the instant equity of the difference.”

Giuffria’s conclusion: You have to price right and just because you list the house at a higher price than you should doesn’t mean you’re going to sell it at a higher price.

“About 80 percent of homeowners list their homes at prices that are above what their real estate agents recommend,” Giuffria added.

As for the overall housing market in the state, Giuffria said the market under $500,000 is “steady and trending better The market between $500,000 and $800,000 is “pretty soft, and over $800,000 is abysmal.”

Indeed, he said, some of the best deals are for homes over $1 million.

Here are home sale and median sale price numbers for three towns, comparing January through July 2008 to the same period in 2009:

From $200,000 to $500,000:

East Hartford: 2008: 55, $230,000. 2009: 29, median price $222,000.

Somers: 2008: 25, $308,000. 2009: 26, $335,000.

Tolland: 2008: 57, $304,000. 2009: 37, $286,000.

From $500,000 to $1 million:

East Hartford: none.

Somers: 2008: 1, $508,000. 2009: 2, $518,000.

Tolland: 2008: 2, $506,000. 2009: 1, $515,000.

$1 million and up:

None in the three towns.

East Hartford, Somers, Tolland: none.





Displaying blog entries 1-5 of 5